Privacy Policy
Last Updated: January 2026
Scented London ("we," "us," "our," or "Company") operates the scented-london.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, applications, and services (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using scented-london.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, postal address, phone number, and any other information you voluntarily provide when contacting us or signing up for our newsletter.
- Device Information: IP address, browser type, operating system, device identifiers, and mobile network information.
- Usage Data: Pages visited, time spent on pages, links clicked, referring URL, and browsing patterns.
- Cookies and Similar Technologies: Cookies, pixels, web beacons, and similar tracking technologies that identify your browser and device.
- Affiliate Tracking Data: Information used to track affiliate referrals, conversions, and commissions related to casino and gambling websites.
How We Use Information
We use the information we collect for various purposes, including:
- To deliver, maintain, and improve the Site and its functionality.
- To send promotional materials, newsletters, and updates (with your consent where required).
- To track affiliate commissions and validate referral traffic to partner casinos.
- To conduct analytics and understand how visitors interact with the Site.
- To detect, investigate, and prevent fraudulent transactions and other illegal activities.
- To comply with legal obligations and enforce our Terms of Service.
- To personalise your experience and deliver targeted content.
- To respond to your inquiries and provide customer support.
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us recognise you and improve Site functionality.
Types of Cookies We Use:
- Essential Cookies: Required for basic Site functionality, security, and fraud prevention.
- Analytics Cookies: Allow us to measure and analyse Site traffic, user behaviour, and performance.
- Affiliate Tracking Cookies: Track referrals to partner casinos and gambling websites to measure campaign effectiveness and commission payouts.
- Marketing Cookies: Enable targeted advertising and retargeting across third-party platforms.
Managing Your Cookie Preferences:
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may impact Site functionality. You may also opt out of analytics and marketing cookies by configuring your browser or using industry opt-out tools.
Third-Party Links
Our Site contains links to third-party websites, including online casinos, gambling operators, and affiliate partners. We do not control, endorse, or assume responsibility for the content, privacy practices, or security of external websites. Any information you provide to third-party sites is subject to their privacy policies, not ours.
We recommend reviewing the privacy policies of all casinos and gambling websites before providing any personal or financial information. Your use of third-party sites is at your own risk.
Your Rights
Depending on your location, you may have certain rights regarding your personal data:
UK and EU Residents (GDPR):
Under the UK General Data Protection Regulation (GDPR), you have the right to:
- Access your personal data and request a copy.
- Rectify inaccurate or incomplete information.
- Request erasure ("right to be forgotten") under certain circumstances.
- Restrict or object to processing of your data.
- Withdraw consent at any time.
- Data portability (receive data in a structured format).
- Lodge a complaint with the Information Commissioner's Office (ICO).
US and Other Residents:
Residents of certain jurisdictions (such as California under the CCPA) may have additional rights. Please contact us for jurisdiction-specific information regarding your rights.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including legal and compliance requirements. Retention periods vary depending on the type of data and its purpose:
- Contact Information: Retained for the duration of our business relationship plus 3 years for legal compliance.
- Cookies: Typically retained for 1-2 years, depending on cookie type.
- Analytics Data: Aggregated data retained indefinitely; individual-level data typically retained for 6-12 months.
- Affiliate Tracking Data: Retained for the duration of affiliate relationships plus 7 years for financial and tax records.
You may request deletion of your personal data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us:
Email: [email protected]
Website: scented-london.co.uk
We will respond to your request within 30 days or as required by applicable law.
This Privacy Policy applies to scented-london.co.uk and is current as of January 2026. We reserve the right to update this policy at any time. Continued use of the Site following changes constitutes your acceptance of the updated Privacy Policy.