How We Rate Casinos
At Scented London, we've developed a comprehensive methodology to evaluate non-UK online casinos. Our ratings are designed to help British players identify trustworthy, high-quality gaming platforms that operate outside UK jurisdiction. Here's how we assess each casino:
Licensing & Regulation
We prioritise casinos holding valid licenses from reputable regulatory bodies. Our assessment focuses on:
- Malta Gaming Authority (MGA) – One of Europe's most stringent regulators
- UK Gambling Commission (UKGC) – Though reviewing non-UK casinos, UKGC-licensed operators demonstrate high standards
- Curaçao eGaming – A widely recognised offshore licensing authority
- Local jurisdiction licenses and regulatory compliance
- Transparency regarding license validity and holder information
Game Selection & Software Providers
We evaluate the breadth and quality of gaming offerings:
- Variety of slot games from reputable developers
- Live casino options (roulette, blackjack, baccarat, poker)
- Traditional table games and specialty games
- Partnerships with established software providers (Playtech, Microgaming, Evolution Gaming, etc.)
- Regular game updates and new releases
- Game fairness and RTP (Return to Player) percentages
Bonus Terms & Wagering Requirements
We scrutinise promotional offers to ensure fairness:
- Clarity and accessibility of terms and conditions
- Wagering requirements (rollover multipliers)
- Maximum cashout restrictions on bonuses
- Game weighting towards wagering requirements
- Bonus expiration periods
- Whether promotions genuinely benefit players
Payment Methods & Withdrawal Speed
We assess the convenience and reliability of banking options:
- Multiple payment methods (credit/debit cards, e-wallets, bank transfers)
- Cryptocurrency support where applicable
- Competitive deposit and withdrawal limits
- Processing times for withdrawals (ideally 24-48 hours)
- Absence of hidden fees or charges
- Security protocols for financial transactions
Customer Support
We evaluate the quality and availability of player assistance:
- 24/7 live chat support availability
- Multiple contact channels (email, phone, contact forms)
- Average response times and resolution quality
- Support team knowledge and professionalism
- Availability in English language
- Helpfulness with account, technical, and gameplay issues
Mobile Experience
We assess accessibility across devices:
- Responsive web design optimised for smartphones and tablets
- Dedicated mobile apps (iOS and/or Android)
- Loading speed and performance on mobile devices
- Game selection available on mobile platforms
- Intuitive navigation and user interface
- Smooth account management on smaller screens
Responsible Gaming Tools
We prioritise casinos offering robust player protection features:
- Deposit limit functionality (daily, weekly, monthly)
- Loss limit options
- Self-exclusion capabilities
- Cooling-off periods
- Reality check reminders
- Voluntary time-out features
- Clear links to external support organisations (Gamblers Anonymous, BeGambleAware, etc.)
Our Rating Scale
We rate casinos on a 10-point scale, reflecting overall quality and suitability for British players:
- 9-10: Exceptional – Outstanding across all criteria with excellent reputation
- 8-8.9: Excellent – Consistently strong performance with minimal issues
- 7-7.9: Very Good – High-quality experience with minor areas for improvement
- 6-6.9: Good – Solid casino meeting most key requirements satisfactorily
- 5-5.9: Average – Acceptable but with notable limitations or concerns
- Below 5: Not Recommended – Significant issues or concerns regarding trustworthiness or player experience
Each rating comprises weighted scores across all criteria listed above, with licensing and regulation carrying the greatest importance. We update our reviews regularly to reflect changes in casino operations, new features, and player feedback.